Outdoor advertising in Aberdeen reaches out to Scotland’s Energy Capital

By many this city is referred to as “Granite City,”; Aberdeen boasts an excitingly rich historical feel with a modern vibe. Oil and gas industries are what this cultural place is known for and its stunning coastline, and reputable university, Aberdeen also boasts a host of unique Out-of-Home opportunities. A home for over 200,000 residents, as well as students, tourists, and professionals visiting, Aberdeen represents an essential place for impactful advertising.

 

From the bustling city centre right through to its busy transport terminals, Aberdeen has to offer a reach of varied and active customers for brands to engage.

What is Out-of-Home Advertising?

Out-of-Home  advertising refers to all those varied media formats that reach consumers in public places, examples of which include high-traffic areas billboard displays, transit ads on buses and trains.

– Posters and digital screens in shopping centers and places of entertainment

Out-of-home advertising works really well in Aberdeen, both in high-footfall locations and a busy commuter network. This is down to thriving local businesses who make sure that your ad will be seen and engage as many people as possible.

Why Choose Aberdeen for OOH Advertising?

Aberdeen is uniquely positioned as both an energy and an academic hub, offering a range of different audiences for which different advertising strategies can be used. 

Key Audiences:

1. Professionals: This is the central city in oil, gas, and renewable energy, and hundreds of thousands of people commute into the energy corridor every day. 
2. Students: Aberdeen is a student city, with over 20,000+ students attending the University of Aberdeen and Robert Gordon University, providing Aberdeen with a hotbed for young, engaged, and tech-savvy audiences.
3. Tourists: From historic sites and striking coastline to events like the Aberdeen Highland Games, this city attracts a respectable number of tourists from all parts of the world.
4. Shoppers: The center of Aberdeen must be one of Scotland’s hotspots for retail: Union Street, Union Square Shopping Centre, and the Bon Accord Centre attract quite a great deal of footfall on a daily basis.
5. Commuters: This efficient transport network, supplemented by buses and trains, has a busy harbor and offers endless opportunities to engage with residents and visitors alike.

Best Spots for OOH Advertising in Aberdeen

Aberdeen has high-impact sites throughout its busy retail districts, transportation hubs, and iconic landmarks for OOH campaigns.

Best Spots:

1. Union Street: The city’s main thoroughfare is fully lined with shops, restaurants, and offices, accommodating both static and digital billboards.
2. Union Square Shopping Centre: Union Square is Aberdeen’s biggest retail and leisure destination with shoppers, diners, and travellers.
3. Aberdeen Harbour: A hub for trade, tourism, and offshore activities, the harbor area provides excellent visibility for campaigns targeting professionals and travelers.
4. Aberdeen International Airport: This gateway to northeast Scotland welcomes over 3 million passengers annually, offering prime opportunities for transit advertising.
5. Bus and Train Stations: Aberdeen’s transport hubs are used by thousands daily, making them a perfect place for posters, digital screens, and large-format ads.
6. Duthie Park and the Beach Esplanade: Scenic views, very popular with families and tourists, ideal for campaigns that seek to be noticed in leisure-based environments.

Transport Networks: Targeting Aberdeen’s Commuters

Aberndon has an excellent transport network with excellent opportunities for transit advertising.

Principal Transport Modes:

– Buses

First Aberdeen, and others operate within the city center and into the surrounding areas; this medium is therefore ideal for high impact bus wraps, side panels, and interior advertising.

– Trains

The Aberdeen Railway Station can reach most of the big cities in Scotland and further into the UK; as such, the railway acts as a very apt region for railway advertisements.

– Airport Advertising

Aberdeen International Airport provides high impact options: digital screens and static displays that target the region’s affluent business travelers and tourists.

– Roadside Billboards 

   High volumes of traffic on main arterial routes such as the A90 and A96 provide excellent coverage for campaigns that target motorists.

Festivals and Events: Seasonal Opportunities in Aberdeen

Aberdeen’s events calendar is abuzz with unique opportunities to drive targeted, seasonal OOH campaigns.

Major Events:

1. Aberdeen Highland Games: The annual all-Scottish celebration unites the locals and tourists into one fun-filled and competitive day.
2. Spectra Festival of Light: Creative and cultural events, with installations of light that revolutionize the city’s landmarks to attract a wide and vibrant audience.
3. True North Festival: The Aberdeen Music and Arts Festival forms a very good platform to link with culture lovers from every nook and corner of Scotland.

4. Christmas Village: Union Terrace Gardens host the Aberdeen Christmas Village during the festive month of Christmass, proving an ideal setting for seasonal advertising.

5. Aberdeen Boat Festival: This celebrates the city’s strong maritime heritage and enables local and visitor interaction.

Types of OOH Advertising in Aberdeen

1. Billboards:

Static Billboards: In addition, Static Billboards are usually placed at key locations around Union Street and major through-roads and are perfect for long-term campaigns where long-term exposure is necessary.

Digital Billboards: Dynamic, high-impact screens in shopping centres and transport hubs offer the ability to display real-time messaging.

2. Transports Ads

Bus Advertising: First Aberdeen’s buses; blanket coverage. Available: full wrap, panels, interior panels. 

Train Station Ads: From a poster campaign with a supporting digital display to a site-wide campaign, there is so much more that advertising in Aberdeen Railway Station can offer.

Airport Advertising: The high footfall in airports and targeted interest in the more affluent travellers who are likely to be interested in value-for-money OOH advertising will be persuasive. 3. Street Furniture Advertising

Bus Shelters: These are distributed throughout Aberdeen and offer unmissable views for both shoppers and commuters. 

Digital Screens: In Union Square, among others, these digital screens have every potentiality of creative and engaging content.

3. Event-Specific Campaigns: The exciting events schedule allows event-specific marketing activity to take place in Aberdeen and capture key audiences at important parts of the year.

Benefits of OOH Advertisements in Aberdeen

1. High-Impact Locations: From Union Street down to Aberdeen International Airport, the city presents the best locations for maximum exposure.

2. Varied Audiences: From professionals and students to tourists and locals, this can be assured in all categories of demographic reach.

3. Always-On Media: Unlike online ads, OOH campaigns are not skippable, therefore assuring continuous engagement with them.

4. Digital Integration: They shall engage, especially conversion activities using their connecting to digital platforms through either the QR codes or social media link embedded in the physical one.

Why Billboard-Advertising.co.uk for Your Aberdeen Campaign?

At Billboard-Advertising.co.uk, we are spurred on to deliver bespoke out-of-home solutions designed uniquely for the specific market that is Aberdeen.

Why Do You Need to Partner with Us?

Local Expertise: Our knowledge of the areas within Aberdeen will ensure that the campaign reaches and is taken up by the right audience and the best locations.

– Prime Sites: We open up access to the best sites across town-from Union Street to the airport

– New Formats: From super creativity in the digital world to great in-store display options, we are developing a campaign that really stands out

– Guaranteed Results: This has been evidenced in several industries. Consequently, tangible success had been achieved on behalf of the clients concerned.

Unleash the Power of OOH at Aberdeen

Combining historic charm with an economically living city, Aberdeen opens possibilities with different kinds of audiences for this OOH campaign: targeting students or professionals or even tourists; Aberdeen offers options on how you can help raise your brand.

Get in touch today with Billboard-Advertising.co.uk as you start planning an Aberdeen out-of-home advertising campaign. From static billboards to innovative digital screens, we’ll show your brand how to leave a mark on Scotland’s Energy Capital.