WEROAD
We reached almost half a million individuals over this WeRoad campaign and saw a significant increase in brand awareness.
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What did we do for WeRoad campaign?
The brand’s objective was to ignite a sense of adventure among outdoor enthusiasts by showcasing the thrill of hiking around the world, desert safaris, remote river adventures, and jungle expeditions. To achieve this, we launched a dynamic Out-of-Home (OOH) campaign in Manchester from May 3rd to June 16th.
The campaign utilised a mix of 4, 6, and D48-sheet billboard formats across 71 individual sites, strategically placed in high-traffic environments, including tram, road, and rail locations.
This six-week campaign achieved a remarkable reach of 369,510, delivering 5,827,370 impacts with an average frequency of 15.77, successfully embedding the spirit of adventure into the hearts of the audience.