What makes people actually notice a billboard?

We live in a very ad heavy world. Whether it’s via digital, TV or OOH, you really need to be making sure that your creative and message cuts above the noise – and billboards provide you with the perfect opportunity to do this. 

They are powerful, unique and when done right, can capture attention like no other marketing medium.

But what actually makes people stop in their tracks and actually notice your billboard?

Let’s get into it.

Location: This is without a doubt, the number one rule. There is no point putting out an incredible billboard ad, if it’s being shown to the wrong people or at the wrong time. Like we always say, right people, right place, right time.

Depending on what city and people you are targeting, you need to do your research to make sure your billboard is in a prime location for what you want to achieve. Or, you can work with an agency like us to guarantee that your budget is being spent in the right place.

Keep it simple: Simplicity really is key when it comes to an effective billboard. You have only seconds to make an impact and in that time, you need to be totally clear with what you want to say and what your call-to-action is. Keep your billboard punchy, bold and with minimal text.

Evoke emotion: Marketing and advertising is so much more effective when it makes your audience feel something. Whether it’s humour, curiosity, surprise or even anger, evoking emotion makes your billboard ad more likely to be remembered. Emotion is powerful – remember that.

Make it relevant: The context of your billboard ad matters and making sure your message aligns with your audience in a given location will make it more likely to land. For example, when do you think people want coffee? On their morning commute of course. So if you’re a coffee brand, think about placing your billboard ad in a busy train station during the morning rush hour.

Be unique: Billboards no longer have to be just static. There are so many more options available to you to break the mould and make your billboard ad memorable. 3D extensions, moving elements and using the surrounding space can often cause your billboard ad to be showcased on your consumers social media which extends your reach even further.

Keep it consistent: Being bold is totally encouraged but you need to make sure that your billboard ad feels like ‘you’. Keep it in line with your brand guidelines taking into account colours, logo placement and tone of voice. 

So there you have it, the key points to remember when you’re thinking about billboard advertising.

If you want to explore this further and make sure your billboard stands out, get in touch with our expert team today!