Why London Taxi Advertising Works

You just have to read our other blogs (and our URL) to know that we are huge fans of out-of-home advertising. But when people think of out-of-home advertising, they immediately associate it with billboards like Piccadilly Circus, London taxi advertising, or the London Underground.

One initiative that is often overlooked, but can be hugely successful is London Taxi advertising. When you step onto the streets of London, taxis are everywhere. They are iconic and constantly on the move. 

Did you know that London taxis generate around 8 million impressions per month?

Some would say that the black taxis are the heart of the city – so with this in mind, why aren’t you thinking about them when it comes to your out-of-home advertising?

Let us tell you why they are perfect for brands wanting to make an impact. 

THEY ARE UNMISSABLE

In London, taxis aren’t just something which are designed to get you from A to B. They are recognisable symbols. A fully wrapped taxi demands attention and holds it. You can easily walk past a static billboard but taxi advertising in London brings your message directly to people, which can sometimes be right on their doorstep.

THEY ARE ALWAYS MOVING

Every single borough and postcode in London will have a taxi. Unlike buses, which hit the same audience every day, taxis are constantly finding new eyes, new streets and in turn, new opportunities. They also operate 24/7, giving your brand visibility all hours of the day. 

THEY FIT INTO CULTURAL MOMENTS

Your taxi advertising strategy can be totally tailored around trends, events and target areas. London is home to many cultural moments such as London Fashion Week and Wimbledon. By using London taxi advertising, you are able to embed yourself into those moments and focus on the exact audiences you want.

THEY ARE TRUSTED

We know we say it a lot, but building trust is absolutely essential for your brand as it’s what keeps customers coming back. The London black taxi has a reputation for reliability and heritage so being associated, already makes you more credible.

As an extra addition, it’s also highly shareable with people taking pictures of eye catching taxi wraps and sharing them organically.

THEY WORK WITH DIGITAL MARKETING

Your taxi advertising campaign shouldn’t stand alone, it should work with digital marketing. You can incorporate QR codes, hashtags and campaign-specific URLS so you can easily track what people do from seeing you advert.

The bottom line is, London taxi advertising is powerful due to its constant movement, high visibility and ability to wrap around (excuse the pun) cultural moments.

If you’re ready to explore the concept, get in contact with our team today!