Why is out of home advertising still the powerhouse of advertising?

First, let’s cut the jargon.

OOH? D48? 4 Sheet? 6 Sheet? 48 Sheet? D6? D96, LEP? LFD?  Jees – enough!

Put simply, “Why Out-of-Home Advertising” matters is because it’s any advertising you see when, well, out of the home!

Bus stops, billboards, train stations, entrances to supermarket and any other billboard, poster or wall art, is out of home advertising. A D6 digital billboard is a poster that you see on the side of a bus stop, so let’s call it a bus stop ad or outdoor advertising!

It’s an incredibly powerful, flexible and reliable way to put your brand in front of your customers and in a world obsessed by clicks, scrolls and social media – it’s a hero of bold, brash and highly creative and unmissable advertising. It’s been around forever, and it’s not going anywhere. It’s used by the biggest brands in the world, and its used by that show shop around the corner from you. Why? Because it works. Simple.

Let’s have a look – and no jargon!

• You don’t miss it.

• • How can you miss a billboard, the sise of a tennis court, 20 feet off the ground and backlit with thousands of bulbs? You can’t, and neither can your customers. Even the “little” boards like bus stops, railway station placements and those single billboards that you find in the entrances to supermarkets are unmissable. Advertise on billboards! Your customers are surrounded by them!

• No off switch.

• • You turn the tele off, you turn the radio over or take out your earphones, you even (now and again!) put your phone down. Do you have a button to turn off the billboard you pass every day? No – so put your brand on it and watch your website light up like, well, a billboard!

• Don’t be a bore

• • “Yay! We’ve got an ad the sise of a match box on a mobile phone screen surrounded by 15 other ads!!” SAID NO ONE EVER. You’ve got a space the sise of a house – USE it! Your brand should be your pride and joy, a place where you shout from the rooftops about how good you are, why people should use you! Billboards give you the space and scale to look, be and act amasing. Or you could just stick to an ad you need a monocle to see? Your call.

• Be everywhere at once, or in one place forever.

• • Whether you want to be “the stalker” and have your brand on THAT board, in THAT road 24/7, 365 days per year, or “the magician” who can somehow be in every road, in every city at once for a FULL day, week or month – billboards have the answer.

• Don’t be a spendthrift.

• • If you’re Coca-Cola, go for it, spend, spend spend! If you live in the real world and you need value, accountability and measurable results for your money, billboards are one of the most cost-effective way of reaching your customer at scale when you compare other media. Just because they are massive, unmissable workhorses, the job they do for the money they cost is phenomenal.

• It’s other media’s friend. Awwww.

• • Everybody likes good friends, out of home advertising and billboards can be described as the best friend of other media. It doesn’t really matter what are the media you are running, television, digital, radio or good old print, out of home put rockets on the effectiveness of your campaigns. If you think about it, it’s pretty simple, if your brand is on a load of boards across the city and it’s also being heard or seen on other media, you’ve got to be seen as one of the big, trusted players right? Here’s a lovely picture to show you the facts.

• It’s growing more powerful everyday.

• • You don’t continue to spend money on something that doesn’t work, right? You wouldn’t continue to allocate budget to a format that didn’t impact your bottom line? Of course you wouldn’t. And neither do hundreds of thousands of brands. The market is growing at a huge rate year on year and is expected to continue. It’s growing because it works. It can help you grow, fact.

Look, we can go on forever telling you why out-of-home is so good. We can carry on telling you that it’s unmissable, allows you to be anywhere that you need to be at any time and offers you one of the most exciting places to get your message across to your customers.

We can even show you more pretty pictures and graphs. We are not going to do that.

We are not going to do that because you already know how powerful out of home is. You pass it every day, you see it walking around the shopping centre, you see it driving down the road, you see it getting on the train and you even see it when you go to get a pint of milk.

Your customers are seeing the same boards, hundreds of times per day often right at the time they need your service.

The question isn’t should you use out of home, the question is where and when.

That’s where we come in to show you what to do, where to do it, how to save a fortune and most of all, how to make it work.

We can’t wait to talk to you. Say hello.